'Tired of the mildly spicy pretenders, KFC Canada enters the ring with The Kentucky Scorcher.'

 

​Others sell the story. KFC makes it real.

 

Process: In a quick-fire idea session with Irina Mihut, I reimagined Niagara Falls as The Kentucky Scorcher spicy burger sauce splashing onto visitors and melting their ponchos. After refining the idea with Irina and presenting it to Fred Corazza, I composited everything, experimenting with texture, lighting, AI ponchos, and learned dripping typography in Illustrator, I then created a mockup of the print ad in Photoshop.​

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