Farmers Retail Activation
Problem: The existing stand in Farmers New Zealand featured outdated branding and was no longer effectively attracting attention or driving footfall.
Insight: People feel a stronger connection to a brand when they can see themselves reflected in it.
Process: Worked with retail and marketing teams to develop in-store motion, stand design, and printed materials, applying consumer insight to drive attention and engagement.
My idea: Capturing attention through music and bold colour, while using diverse representation to reflect the audience, and zoom-ins of tech in use to create intrigue within the space.
Result: The work maintained consistency across touchpoints and followed brand guidelines, while standing out in-store and supporting increased sales.
