Adventures of Baby and...
'Over half of the world's 900 million dogs are homeless.' Pedigree UK
Insight: Many new parents avoid getting a dog because they fear it could be unsafe around their baby.
Adventures of Baby and... is a baby monitor app that creates musical adventures with an adoptable dog.
Guidance suggests that babies aged 18–24 months should have only limited screen time, ideally accompanied by an adult. This creates an opportunity to make that time special.
Featuring over 100 animated bedtime stories in video and book form, including real dogs from Pedigree whose personalities shape the adventures with your baby, accompanied by a unique lullaby.
Parents can learn about each dog in the story via a short bio, opt in to receive video updates from them, and attend local Pedigree pop-up events with their baby to meet the dogs in the stories.
'It's such a different and interesting angle to tackle this issue. Also pulling all the right strings!' Fred Corazza.