Afterpay Day Campaign Creative
My idea generated $43k in revenue, exceeding targets by $13k.
The challenge was to launch an Afterpay sale using the new brand creative, balancing a premium feel with driving sales during one of the brand’s most important trading periods in Australia.
Insight: Australians are connected to nature and respond to brands that evoke freedom, happiness,
and natural beauty.
Process: Collaborated with the e-commerce team to develop multi-channel web concepts, refined existing ad creative with the Senior Designer, created a 3D animation in After Effects, and composited product imagery.
My idea: A visual direction combining natural textures with Afterpay’s teal accent, alongside strong product imagery to showcase the range and create a distinctive point of difference.
