Black Friday Campaign
Cloud Nine needed to stand out in a highly competitive period, exceed performance targets, and maintain its premium brand positioning.
Insight: Urgency and fear of missing out drive action, with bold colours capturing attention and influencing behaviour.
Process: I collaborated with the Mid-Senior Designer on the Black Friday campaign. My role was to develop a multi-channel concept for the final phase within a one-day deadline, which I presented to the marketing and design team.
My idea: Using insights from previous Black Friday performance, I developed a concept designed to help the brand stand out in red-heavy feeds by introducing a new blue accent colour and bold, premium offers.
Result: The brand was pleased with the concepts, noting they retained a premium feel and praised the consideration of multi-platform adaptability from the outset.
