Problem: The existing stand in Farmers New Zealand featured outdated branding and was no longer effectively attracting attention or driving footfall.

 

​Insight: People feel a stronger connection to a brand when they can see themselves reflected in it.

 

Process: I partnered with the Marketing Executive to define the brief and establish the key objectives for the in-store experience. I independently led the creative development, shaping the visual direction and bringing the experience to life across motion and print. I designed the motion content in After Effects, created the stand concept visualisation in Illustrator, and produced the price list in InDesign.