GRAPHIC DESIGN • ART DIRECTION
Black Friday Last Chance
Cloud Nine needed to stand out in a highly competitive period, exceed performance targets, and maintain its premium brand positioning.
Insight: Urgency and fear of missing out drive action, with bold colours capturing attention and influencing behaviour.
Process: I partnered with the Mid–Senior Designer to review previous Black Friday campaign results, gather inspiration, and identify opportunities for the upcoming campaign. I independently developed the creative direction for my phase, presenting concepts to the wider team and refining the work through feedback. I then developed the Last Chance concepts and supporting assets using Photoshop, Figma, and After Effects, before bringing my phase into the wider creative deck, which we developed together.
My idea: Using insights from previous Black Friday performance, I developed a concept designed to help the brand stand out in red-heavy feeds by introducing a new blue accent colour and bold, premium offers.
Result: The brand was pleased with the concepts, noting they retained a premium feel and praised the consideration of multi-platform adaptability from the outset.
CAMPAIGN DESIGN