Campaign Design

What: 24 Hour Live Brief.

Role: Independently created all concepts and designs for the last chance phase.

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A Rose in a Garden Full of Daffodils - Cloud Nine needed to stand out during a highly competitive Black Friday period while maintaining its premium positioning. Working with the Mid–Senior Designer, we reviewed previous campaign results and gathered inspiration. I independently developed the concepts and creative direction for my phase before presenting the work to the wider business as part of the wider creative deck.

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Insight: Urgency and fear of missing out drive action, with bold colours capturing attention and influencing behaviour.​​​

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Premium at Every Touchpoint - I developed a concept to help Cloud Nine stand out in red-heavy feeds through a new blue accent colour and bold, premium offers. I focused on product and product in use shots because during a sale, customers want to see exactly what they’re getting. Keeping the imagery simple removed unnecessary distractions and put the product and offer front and centre.

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