Art Direction and Advertising

What: Live Course Brief.

Role: Independently pitched our idea and created all the designs.

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Quick Fire Ideas - KFC Canada needed to stand out in a market where many brands claim to be spicy but fail to deliver. During a quick-fire idea session with Irina Mihut, I reimagined Niagara Falls as The Kentucky Scorcher spicy burger sauce splashing onto visitors and melting their ponchos, inspired by my childhood memory of being welcomed to Canada by getting drenched at the falls. Irina helped push the concept further by suggesting the visitors should be eating the burger in the scene.

 

Final Decisions - ​​We also had Irina’s initial idea to choose from, which was a spicy burger eating contest. I thought this was a strong idea, but it felt familiar, so I shared my thoughts as we were limited to 20 minutes to bounce ideas around. This led us to choose Scorcher Falls for our pitch.​​​

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