GRAPHIC DESIGN • ART DIRECTION
Striped Soulmates
Problem: The invite needed to give guests a taste of the boogie, while showing the couple’s love for wildlife and telling their Kenya engagement story.
Solution: Mixing special snapshots from their Kenya engagement with a playful style.
Process: Wildlife experiences had always been a big part of their relationship, from their first date at a zoo to their engagement on a safari trip, so I knew this was my main focus for generating ideas. When I showed them my sketch ideas, their eyes lit up at the two zebras, which we had previously laughed about being the couple in another life. I created a rough sketch of this in Procreate and then brought it into Illustrator, where I used the Pen Tool to create vectors. I decided to change my initial idea of a hut and palm tree to a disco ball to add a party vibe. It also created more white space, making the invite easier to read and giving the design more room to breathe. I also chose to hand-draw a font to make the invite feel personal and warm.

In the final design stage, they said they would like the zebras and disco ball in black. I shared my designer opinion that it would add too many colours to the design and confuse the viewer, so I problem-solved to bring the client’s vision to life while making sure the design was effective by changing the colour scheme to black and pink instead of red and pink.
My Concept Development
INVITATION DESIGN




