Arcana means secrets and mysteries, and my client wanted a barbershop logo that captured this concept while feeling modern, minimal, and edgy.

 

​The challenge was adapting to the client’s preferred style of communication while creating a brand that felt distinct from the previous owner.

 

Process: I worked closely with the client to understand their needs, produced initial sketches, gathered feedback,
and refined my designs through rounds of amendments to deliver the final design in all formats.​