Brand Identity

What: Freelance Brief. 

Role: Independently created all concepts and designs.

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The Birth of Arcana - Arcana needed an independent identity after the owner chose to start his own barbershop on the premises of the old brand he worked for. After working closely with the client to understand their needs and the brand's traits, I developed sketches for three different routes.

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Defining Arcana: Edgy · Modern · Minimal · Unapologetic · Friendly

The Idea Behind Arcana: Secrets · Mysteries​​​

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The Result: The client chose idea 3, which I then developed into the final brand identity, including a brand identity sheet and leaflets. They've since seen an uplift in customers and have had many compliments about their brand.

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