Social Media​

What: Freelance Brief. 

Role: Independently created all concepts and designs.

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A Style That Fits - The client wanted a combination mark logo and slogan for their air conditioning business, inspired by a dachshund dog. To create an identity that felt friendly, professional and adaptable across vans, documents and social media, I chose a simple line-art illustration style.

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Discovering a Human Truth - Competitors weren't showing the feeling that air conditioning gives you or clearly communicating the problem they solve. I saw an opportunity to communicate calm and relief through vector textures that created the impression of cold air within my animations. The wordplay in the slogan tapped into a human truth: people want to stay cool/trendy, and they can do that by getting new household appliances.​​

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